MidCentral District Health Board will be celebrating World Breastfeeding Week, from 1-7 August with displays, and presentation of certificates to mothers and staff emphasising the significance of providing support to breastfeeding families.
The world theme this year is Breastfeeding a Key to Sustainable Development in the areas of ecology, economy and equality through the protection, promotion and support of breastfeeding.
The objectives of World Breastfeeding Week are:
To inform people about the new Sustainable Development Goals and how their achievement can be met by improving breastfeeding of infants and young child feeding
To firmly anchor breastfeeding as a key part of sustainable development
To strengthen and unite a variety of actions at all levels of breastfeeding
To engage and collaborate with as wider group as possible around the promotion, protection and support of breastfeeding
Breastfeeding lays the foundation for good health for all children both in the short and long term and also benefits mothers. Barriers to breastfeeding need to be removed to achieve the vision of sustainable development that works for everyone.
This year’s theme is celebrated in MidCentral Health’s Women’s Health and Neonatal units with displays, and the presentation of certificates to mothers and staff members which emphasise the significance of providing support to breastfeeding families.
Palmerston North Hospital’s maternity and neonatal services were recently reaccredited with Baby Friendly Hospital Initiative status – the first secondary level hospital in New Zealand to reach that achievement five times in a row.
The Baby Friendly Hospital Initiative seeks to improve exclusive breastfeeding from birth to six months, and continued breastfeeding throughout the first two years. Accreditation is based on the 10 steps to Successful Breastfeeding and compliance with the World Health Organisation Code of Marketing of Breastmilk Substitutes.
Contact: Communications Unit (06) 350-8945