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MDHB celebrates World Breastfeeding Week 1-7 August

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28/07/2015
MidCentral District Health Board will be celebrating World Breastfeeding Week, from 1-7 August 2015.

​This year marks the 25th Anniversary of the Innocenti Declaration 1990.  One of the targets is to enact legislation protecting the breastfeeding rights of working women.  The current theme of women, work and breastfeeding is to rally global action to support women to combine breastfeeding and work.

The world theme this year is Breastfeeding and Work – Let’s make it Work. Balancing work and family life, including breastfeeding, is increasingly necessary for women’s rights and a strong, healthy and vibrant workforce.  Today’s global economic and labour conditions are changing rapidly with implications on women’s health and livelihoods, as well as that of their children and families. Benefits include: productivity, family income and job security, women’s and children’s health and well-being, employers’ long term profits and a nation’s socio-economic health and stability.

Infant feeding is one of the most important decisions a family can make, and most women who breastfeed have a specific goal in mind. Research shows that babies who receive only breastmilk for the first six months of life are less likely to develop a wide range of chronic and acute diseases, including ear infections, diarrheal diseases, asthma, obesity, and respiratory illnesses. Mothers also benefit from breastfeeding with a decreased risk for breast and ovarian cancers.

To reach the goal of exclusive breastfeeding for six months, mothers need a team of helpers and healthcare professionals to support them. The breastfeeding team can include: family, physicians, nurses, midwives, lactation consultants, employers, and childcare providers.

This year’s theme is celebrated in MidCentral Health’s Women’s Health and Neonatal units with displays, and the presentation of certificates to mothers and staff members, which emphasise the significance of providing support to breastfeeding families.


Contact: Communications Unit (06) 350-8945

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