In May MidCentral DHB’s Public Health Service, Te Ohu Auahi Mutunga (TOAM) Regional Stop Smoking Service, and Broadway Radiology in Palmerston North joined forces to help pregnant women quit smoking.
When women report for their standard pregnancy scans, Broadway Radiology staff discuss the benefits of quitting smoking with them and can refer them to support services through their electronic referral system, making the process as seamless as possible.
Fay Selby-Law, TOAM Kaiarahi-Team Lead, said: “Broadway Radiology is putting the health of women and their babies first. Most smokers want to stop, and providing them with support is invaluable. It’s not about stigmatising these women, it’s about ensuring they have the appropriate support to quit.”
Julie Beckett (MidCentral DHB Public Health Services) praised the initiative and said it may be the first in the country. She said: “Broadway Radiology is leading the way for other health and non-health organisations in the community to increase access for smokers to specialised services like TOAM. While general practitioners regularly ask about smoking status, this should be a question put throughout all health services. It’s about creating opportunities and this is a great one.”
This week TOAM received its first referral from the initiative.
World No Tobacco or World No Smoking Day is on 31 May, and MidCentral DHB promotes no smoking messages and activities throughout May.
Contact: Communications Unit (06) 350-8945